The best thing you can do for your lead-tracking knowledge is to start tracking the details/info on these KPIs. This may mean an analytic tracking software. I would recommend Google Analytics, at this point it’s one of the gold standards for free website metrics.
The best part of Google Analytics is that once the software is installed, you have powerful insights that can be pulled whenever you need. Even if you just set it and forget it, it’s better than throwing spaghetti at the wall to see what sticks.
A KPI can also be web traffic that originates from a particular source. Let’s say that you have an email or social media campaign (other examples could be Google Ads, direct-to-site traffic or SEO efforts). You blast out an email update to your followers but embed a link that leads back to your site (called a hoplink).
From here users enter your site from your email or social media campaign and start the exploration and research process. They end up loving the sound of your services/products and they fill out your website’s contact form. Congrats, they are now in your inbox!
At this point your sales process will begin to take over, whether it’s an inside sales team or an autoresponder that you’ve configured to provide next steps before you have time to reach out to them.